The shopping experience in a physical store has changed a lot over the years. The expectations of the customers are getting higher and higher. That's why you have to be up to date with the latest technology in your store. Here are 3 tips & tricks to take your store to the next level.
Digital first
Today's shoppers want an offline experience that reflects the digital experience from the online store. You want the experience to be seamless, personalized and efficient. Many shoppers are not yet convinced of the current options in the stores. They are often slow, not user friendly and complicated. This results in a poor customer experience which gives people a bad idea of the situation.
For instance: a digital assistant which advises you while trying on new clothes. Imagine a customer, standing alone in the fitting room, wondering if the piece of clothing really fits. A digital assistant, installed in the mirror, could help by giving them advise and propose additional items for an exquisite look.
For instance: a digital assistant which advises you while trying on new clothes. Imagine a customer, standing alone in the fitting room, wondering if the piece of clothing really fits. A digital assistant, installed in the mirror, could help by giving them advise and propose additional items for an exquisite look.
But it doesn't have to be complicated! The real keyword here is personalization. You want a powerful system that keeps track of the preferences of your customers. This way, you can respond quickly to the needs of the customer through different channels and collect valuable data which you can use afterwards for re-marketing and direct mailings.
A day to remember
With online shopping around the corner it's becoming increasingly more difficult to attract customers to your store. That's why you have to give the people a unique experience! Augmented reality or AR is one of many ways to create a striking impression with your customers.
Imagine your customers standing in front of an interactive mirror, where they can click on a piece of clothing, select their size and the color. The mirror shows not only the person, but puts the chosen piece of clothing on their body. Fitting without fitting, how convenient!
Bonus points if you can integrate the possibilities of AR into your customer journey. This way you can stand out in the crowd. Get people to share their experience on social media, hop on the AR train and get noticed before it's too late! You wil not only stand out, but potential customers will also get a teaser from the entire range of products.
Upgrade your business with our technology
By choosing TailorFIT's omnichannel strategy, the efficiency and flexibility of your business will be able to develop more freely. Thanks to our ERP system, you will always have a clear view on your stock and keep up with your customer data.
Deliver quickly and stay ahead of the competition thanks to flexible promotions and targeted loyalty programs. This will provide added value for you customers and a better return on investment for you as a retailer.
Are you looking for a way to optimize the customer experience of your store? Contact us for more information about our omnichannel capabilities and IT solutions!
