Out of stock
These are three words that an impatient buyer doesn't want to hear. The customer may have been looking forward to purchasing the product for a few days or weeks. That's why you better ensure that your items are always available. Improve your sales processes and avoid disappointing your customers by providing a real time view on your entire stock on- and offline, coming from one single database. This way you won't miss out on any extra sales and everybody will be satisfied, creating more customer loyalty. A win-win for everybody, right?!
Trigger your customers with flash deals
Give everyone a shot to order certain items in your shop. A good way to achieve this are "flash deals", promotions that only last a few hours. To successfully play with these deals you need a strong IT system, that does not form any obstructions in creating fashion flexible promotions and seamlessly implement to your various sales channels. With this system you can respond to the fast and demanding market.
Know your customers
The first thing you have to do, is identify your customers. By knowing your customers you can convince and persuade them in every phase of the customer journey. Always put your customers first, especially during Black Friday. The customer wants to be identified , this way he / she can benefit from their loyalty points that they have gained online, in the physical store and vice versa. Redefine your customer centricity by connecting every link/player in the fashion chain on every possible level.Delivery time
When you have made a whole lot of purchases during Black Friday, you want it to be delivered as quickly as possible. In this fast moving, globalized world, customers count on ASAP delivery, as you require from your suppliers. A fully automated logistics delivery is an absolute must to deliver to the customer as quickly as possible and exclude human errors.
Now that you are a little bit more prepared, it's time to face Black Friday without any logistic errors. And remember, always put your customer first, both online and offline!
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